Delinda Harrelson

The Flipping Coach

Promoting Luxurious Real Estate Properties through Digital Marketing

Real estate companies are steadily positioning themselves as some of the most influential entities in different parts of the world. This is because the demand for both residential and commercial houses has increased. There are many people buying homes, which has increased the number of organizations constructing new homes for sale. In this industry, there are substantial multinational organizations that have sufficient funds to the point where they can dominate the industry with ease.

However, other small real estate companies and real estate investors who rehab homes are also trying to cut their niche in the market by targeting customers who are interested in customized homes and commercial facilities. This is a new real estate market niche that comprises of buyers with a huge amount of money. Most of these buyers want personalized homes and warehouses that can be used as holiday homes or shipment facilities. The problem is that most of the startup companies and real estate investors have not been able to market their services to these group of customers.

Below are 8 inexpensive, yet effective ways to market your property to the right crowd using digital marketing.

1. Marketing through Digital Platforms

The only inexpensive and reliable method that small real estate companies and rehabbers can use to promote their properties is through digital platforms. These are advanced marketing areas that can be used in targeting individuals who are mostly using the internet to access various services. Some of the digital strategies that companies can use to sell their luxurious and customized properties have been discussed below.

2. Email Marketing

Email marketing is one of the leading digital marketing strategies that real estate companies can use to market their products. This is a marketing strategy that involves sending customized emails to potential clients with the aim of informing them about the available properties, their prices, and features. Email marketing can be used in sending customized newsletters that should be sent on a monthly basis to the clients who have demonstrated that they can buy the company’s products. The email should be personalized with the recipient’s name included in the subject.

3. Local Search Engine

The local search engine is becoming a valuable digital marketing tool to those realtors who want to sell their properties in a particular region. This form of digital marketing focuses on ensuring that customers in a specific location can be able to see the products that are sold in their area. This form of digital marketing is done through the use of specific and very particular keywords. Every time a buyer in a particular region uses certain keywords, the businesses’ website will appear. This is an essential and efficient method that these companies can incorporate to market their products.

4. Content Marketing

Regardless of the type of marketing strategy that companies are using, content marketing cannot be ignored. This is a method of marketing that is practiced by writing content about the products available for sale. A real estate company can write content about its customized properties and post these articles on social platform and blog pages. Investors searching similar content will be able to see these content after which they will be directed to the main page. For content marketing to be active and efficient, the content must be informative and add value to the reader.

5. Remarketing

This is a digital marketing strategy that involves reaching prospective customers who had visited the company’s website with new marketing content. This is mostly done if the website visitors did not respond to the initial marketing content. Real estate companies can easily reach these prospective customers through targeted cookies and other methods that can be used to track a website visitor. People who had shown interest in the properties of the company should be followed using other related content and marketing Ads to see whether they can be converted into customers.

6. Video Marketing

Recent research studies show that people and other potential customers have become more accustomed to visual marketing. This means that people are only interested in video and image advertising at a greater extent than what they can get from content marketing. Therefore, real estate companies should take this opportunity and create captivating videos that are demonstrating and illustrating their properties.

Videos will help in showing the levels of customization in the house while at the same time showing different fixtures. Customers will be able to see how luxurious home is in a video, something they could not be able to see on content marketing. Using optimized images, especially those with high resolution will enable the customers to see the properties clearly so that they can make a purchase decision.

7. Influencer Marketing

Real estate companies that want to sell luxurious and customized residential and commercial properties should incorporate influencer marketing in their digital marketing strategy. This is a marketing method that involves hiring an influential person to promote a particular brand on social platforms. A large number of real estate companies have been using celebrities to promote consumer and fashion products. Influencers have the potential to pull a huge group, and they might become even influencer them to purchase particular products.

8. Social Media Marketing

A digital marketing strategy cannot be complete without social media marketing. Promoting products and services using social platforms such as Twitter, Instagram, and Facebook is now a norm, and any organization that is not using these sites is likely to fil. A large number of people are already using social media platforms to interact and to share life experiences. Real estate companies selling customized and luxurious properties should create social media buzz on these platforms where they will not only attract a considerable number of potential customers, but they will build their brand.

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Delinda’s Coaching Programs or Mastermind Groups

This is a year long program designed for people that love to be a part of a community. Our close-knit group contains people of all investing levels that want to continue to grow their wealth, along with my team of Investing Experts that have experience in whatever area you are needing.

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