To Stage or Not to StageWhen I am selling a property, the key is to create an emotional reaction in others. People buy based on emotion most of the time and not logic. They will then use logic to convince themselves of why they should purchase the home.

It is a mistake to leave a house empty when selling it? I am convinced I have received drastically more money for my houses than my competition due to my staging alone. Stagers will tell you that houses can demand more money if they are properly staged.

What does that mean? Well, I have seen some real bad staging that actually cheapens the look of a house. Or, staging that doesn’t go with that type of property and it sends mixed messages to the senses.

For instance, a historic home with modern loft type of staging is just weird. People want a certain type of home and the interior of the home should reflect what they are looking for in that home.

Most of the time, even bad staging is better than an empty house. The reason I show houses with and without staging is to help people understand the difference.

Studies have shown that houses with great staging get more money, normally appraise higher, sell faster, and convey a belief to the buyers that the home is well cared for instead of neglected.

View Part 2 | View Part 3

Delinda HarrelsonAbout Delinda Harrelson

Delinda has bought and sold over 150 properties, been involved in hundreds more through consulting, mentoring, and coaching. It doesn't matter if you are burnt out, new to the game, a lousy rehabber, seasoned, successful or just plain curious, I encourage you to learn about the wonderful opportunities real estate investing can offer people. I am sure not the sharpest tack in the box, so if I can do it, you can, too.


Pin It on Pinterest